As the Art Director at BentoBox, one of my first tasks was an audit of the existing brand. I refined it by paring down some extraneous elements, and developed design systems for the shapes and illustrations to create a more holistic brand expression.

Illustrations were designed to be simple, geometric, and flat—ensuring the style is scalable, rather than relying on the idiosyncratic talents of a single individual. The aesthetic is also intentionally benign enough to work in harmony with the shapes.

With the systems in place, the design team was able to apply the revised brand guidelines to marketing initiatives across all channels. Here are a few examples of paid social, which I concepted and art directed.

For our largest annual trade show, we wanted to make an impact with an enormous arch entryway. The interior of the arch featured this mural, telling the story of the BentoBox brand being both for commerce and marketing, and the calm that can bring to its users.

Apart from the brand work, I’ve also driven a lot of the UI/UX initiatives across our website, optimizing user flows that result in greater engagement and ease of use.

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