For Netflix’s social presence, this campaign promoted their slate of soon-to-be-streaming content.

Across genres, from comedies to animation to horror and British dramas (both for films and television), I developed concepts for a range of properties, each one with its own target audience informing the creative. This months-long campaign drove growth and increased engagement significantly.

One of the more challenging aspects of this campaign was image licensing. In many instances we couldn’t use existing imagery, so original art was created. For the Election image, Reese Witherspoon has a clause requiring approval of her likeness. We had to iterate multiple times before receiving approval. For The Wolf of Wall Street, the Charging Bull statue is a copyrighted work by artist Arturo Di Modica, so a similar image—reminiscent enough to be a recognizable—was used.

This image—a literal representation of a quote from Anchorman 2—was released as a limited-edition print.